I led the branding and rebranding of La Ascua, a premium tequila brand rooted in heritage, sustainability, and craftsmanship. My work began with the development of the original visual identity—including the logo, color palette, typography, and packaging—designed to reflect the spirit of Mexico’s agave tradition and the soulful story behind each bottle.

As the brand evolved, I revisited and refined my original designs to better align with La Ascua’s growing mission and market presence. The rebrand focused on creating a more sophisticated and authentic expression of the brand’s core values, while enhancing visual consistency across packaging, digital platforms, and promotional materials. My approach balanced tradition with innovation, resulting in a compelling brand identity that honors the legacy of agave farmers and connects with a modern audience.