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My collaboration with Echo on packaging design, motion graphics, social media assets, customer testimonial sheets, and PowerPoint presentations was driven by the goal of strengthening brand consistency and enhancing audience engagement.
The Echo Tools logo animation was designed as a unifying visual signature across both OPE (Outdoor Power Equipment) and IPE (Indoor Power Equipment) product lines. Built to reflect precision, durability, and performance, the animation brings the brand to life through clean motion, sharp transitions, and a confident, mechanical rhythm that mirrors the reliability of Echo equipment.
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I helped develop packaging concepts aligned with brand standards, produced animated logo assets and video graphics to elevate visual storytelling, and created compelling social media content to boost brand awareness. I also designed testimonial sheets that highlighted client success stories and built polished internal presentations to support training and communication. These projects reflect my ability to deliver cohesive, cross-platform design solutions that support strategic goals.
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This LinkedIn ad campaign for Echo Tools was built to introduce and promote their Industrial Power Equipment (IPE) line, with a focus on generators and new light towers. Designed with a B2B audience in mind, the goal was to position Echo as a reliable go-to for power solutions across job sites, construction settings, and emergency situations.
We paired bold, eye-catching visuals with straightforward, benefit-focused messaging to highlight performance, reliability, and ease of use. Each ad leaned into real-world scenarios, showing how the equipment holds up in tough conditions while reinforcing Echo’s reputation for durability and innovation.
Project Types
Motion Graphics
Social Media Design
Packaging Concepts
Product Launch Design
Credits
Swagger Marketing
↳Motion/Graphic Designer → Eric R.
↳Chief Creator → Allen I.
